Our Mission We intend to completely digitalise and innovate through our diverse offerings of IT solutions.
We intend to completely digitalise and innovate through our diverse offerings of IT solutions.

Our Vision We aspire to be at the forefront of the fintech field, foreseeing and leveraging trends to continue advancing.

Our Story

i-Serve humbly started out with a compact yet dynamic team led by three entrepreneurs with over 30 years of collective experience. We started out in 2001 by providing Smart Card solutions and software development, before progressing to create kiosks for big names such as Eastman Kodak, Nokia, as well as AirAsia. We have developed numerous mobile apps for conveniences such as bill payment, and prepaid reloads, before setting foot in the fintech industry. Today, i-Serve spans a wide team of professionals, with offices across the Klang Valley.

Innovation

Innovation is embedded into our DNA. We don’t just create products that enrich lives, but we aspire to completely revolutionise them to the highest degree. True innovation begins with uninhibited thought therefore we value distinctive and original ways of thinking.

Innovation

Innovation is embedded into our DNA. We don’t just create products that enrich lives, but we aspire to completely revolutionise them to the highest degree. True innovation begins with uninhibited thought therefore we value distinctive and original ways of thinking.

Team

At i-Serve, we have a multitude of teams with diverse functions and skill sets. We work in tandem and integrate to form a wholesome workforce that delivers excellence. The teams empower each other by recognising each other’s strengths, allowing every individual to shine.

Community

Everything around us is interconnected, therefore every facet of existence is crucial to i-Serve. As we aim to change the world, we must pay attention to it, and to ensure that our products help all communities embrace progress. We intend for our products to help members of society increase their functionality, while maintaining their individuality.

Community

Everything around us is interconnected, therefore every facet of existence is crucial to i-Serve. As we aim to change the world, we must pay attention to it, and to ensure that our products help all communities embrace progress. We intend for our products to help members of society increase their functionality, while maintaining their individuality.

Our Milestones
2001
  • Introduced Smart Card and Biometric Fingerprint Solutions.
2005–2007
  • Launched MyKad Key Ring & Enforcement Reader.
2008–2009
  • Developed Mobile Gen-I Kiosks for telco prepaid reload and digital photo printing.
  • Rolled out Photo Printing Kiosks for Eastman Kodak worldwide.
  • Introduced kiosks for Nokia content downloads.
2010–2014
  • Set up bill payments kiosks.
  • Self-service Kiosk for prepaid reload, bill payments and bus ticketing.
  • Launched and managed AirAsia Airline ticketing counters in Malaysia.
2015–2017
  • Developed mobile applications for telco prepaid reload, bill payments and bus ticketing.
  • Set up auto top-up kiosks for telco prepaid reload.
  • Obtained approval from BNM as an authorised payment gateway provider.
  • Obtained e-Money license
2018-2019
  • Certified PCI DSS (Level 1) compliant.
  • Launched UChat, the first Malaysian 2-in-1 messaging and e-wallet app.
  • Launched ATSC - App
2020
  • Launched Pay4u as new Payment Gateway product.

Awards & Achievements

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In 2015, i-Serve won the award for “Smart Technology Solutions” in the Asia Pacific Brand Laureate Excellence Special Edition World Awards under the category of Brand Excellence.

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i-Serve was the recipient of the “Most Innovative Entrepreneur Award” at the 10 Year-Anniversary SME Bank Awards Audited by Ernst & Young.

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air asia top performer award 2016

The Air Asia Top Performer Award went to i-Serve in 2016, as i-Serve manages ticketing outlets throughout Malaysia.